Wednesday, 16 November 2011

MARUTI SUZUKI - A middle class family's 1st Car


Maruti Suzuki India Limited is a subsidiary company of Japanese automaker Suzuki Motor Corporation. It is India's largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry levelMaruti 800 and Alto to hatchback Ritz, A-star, Wagon r and sedan Dzire, SX4, in the 'C' segmentMaruti EECO and Sports Utility vehicleGrand Vitara
It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog Limited was renamed as Maruti Suzuki India Limited. The company's headquarters are located in New Delhi.
                                      Maruti Suzuki Logo.svg

Maruti Suzuki is India and Nepal's number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian Government, and 54.2% by Suzuki Of Japan. The BJP-led government held an Indian public offering of 25% of the company in June 2003. As of 10 May 2007, the government of India sold its complete share to Indian financial institutions and no longer has any stake in Maruti Udyog.
Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki alto which at the time was the only modern car available in India, its only competitors- the Hindustan Ambassdor and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti Suzuki has produced over 5 Million vehicles. Maruti Suzukis are sold in India and various several other countries, depending upon export orders. Models similar to Maruti Suzukis (but not manufactured by Maruti Udyog) are sold by Suzuki motor corporation and manufactured in Pakistan and other South asian countries.

                                          
The company exports more than 50,000 cars annually and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti suzuki Alto tops the sales charts.
Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is commonly used to refer to this compact car model. Its manufacturing facilities are located at two facilities Gurgaon and Manesar south of Delhi. Maruti Suzuki’s Gurgaon facility has an installed capacity of 350,000 units per annum. The Manesar facilities, launched in February 2007 comprise a vehicle assembly plant with a capacity of 100,000 units per year and a Diesel Engine plant with an annual capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities have a combined capability to produce over 700,000 units annually. More than half the cars sold in India are Maruti Suzuki cars. The company is a subsidiary of Suzuki Motor Corporation, Japan, which owns 54.2 per cent of Maruti Suzuki. The rest is owned by public and financial institutions. It is listed on theBSE and NSE in India.
Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades. Suzuki’s technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient. Nearly 75,000 people are employed directly by Maruti Suzuki and its partners. It has been rated first in customer satisfaction among all car makers in India from 1999 to 2009 by J D Power Asia Pacific.
                                

Services offered


Current sales of automobiles


India's Corps of Military Police personnel patrolling the Wagah border crossing in thePunjab in a Maruti Gypsy.

7th Generation Suzuki Alto is sold as Maruti Suzuki A-Star in India.

Suzuki Splash is sold as Maruti Suzuki Ritz in India.
  1. 800 (Launched 1983)
  2. Omni (Launched 1984)
  3. Gypsy (launched 1985)
  4. WagonR (Launched 1999)
  5. Alto (Launched 2000)
  6. Swift (Launched 2005)
  7. Estilo (Launched 2009)
  8. SX4 (Launched 2007)
  9. Swift DZire (Launched 2008)
  10. A-star (Launched 2008)
  11. Ritz (Launched 2009)
  12. Eeco (Launched 2010)
  13. Alto K10 (Launched 2010)
  14. Maruti Ertiga, seven seater MPV R3 designed and developed in India, will compete with Toyota Innova, Mahindra Xylo, and Tata Sumo Grande.[15]

[edit]Imported

  1. Grand Vitara (Launched 2007)
  2. Kizashi (Launched 2011)

[edit]Discontinued car models

  1. 1000 (1990–1994)
  2. Zen (1993–2006)
  3. Esteem (1994–2008)
  4. Baleno (1999–2007)
  5. Zen Estilo (2006–2009)
  6. Versa (2001–2010)
  7. Grand Vitara XL7 (2003–2007)



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